Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Hobbies and Interests
Languages
Websites
Timeline
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DIANA IKIREZI SANGWA

Kigali

Summary

A dynamic and results-oriented Content Writer and Social Media Marketing Manager with over three years of hands-on experience in crafting engaging content and implementing effective digital marketing strategies. Adept at combining creativity with analytical insights to drive brand awareness, engagement, and conversion across various digital platforms. I work well with different levels of staff and management to increase ROI and maximize sales revenues.

Overview

9
9
years of professional experience
1
1
Certification

Work History

COMMUNICATIONS & MARKETING COORDINATOR

INTARE TOURS & TRAVEL AGENCY
09.2023 - Current
  • Coordinate marketing campaigns, Manage digital platforms and maintaining brand consistency
  • Foster media relations and Ensure high client satisfaction, Conducting market research, and analyze data to improve marketing strategies.

CO-FOUNDER AND CHAIRPERSON

SHALOM SPORTS EQUIPMENTS
01.2021 - Current
  • Identified areas of improvement in operations and sales processes.
  • Developed strategies to increase brand awareness through public relations initiatives.
  • Directed business strategy changes and offered assistance during reorganizations.
  • Adjusted pricing structures based on market analytics and emerging trends.

Content & Social Media Manager

IBLUE CONCEPTS
Kigali City
12.2022 - 09.2023
  • Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
  • Managed the daily operations of all assigned social media accounts.
  • Conducted research to identify target audiences, competitors and key trends in the digital space.
  • Created and managed editorial calendars for all social media accounts, ensuring timely posting of content across channels.
  • Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Collaborated with other departments to ensure brand consistency across all channels.
  • Optimized posts for SEO purposes by researching relevant keywords and hashtags.
  • Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
  • Developed and implemented successful social media campaigns to support company objectives.

SOCIAL MEDIA MANAGER

CREAXION
12.2020 - 12.2022
  • Developed and implemented successful social media campaigns to support company objectives.
  • Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.
  • Prepared monthly calendar to manage online content across multiple platforms.

CUSTOMER CARE EXECUTIVE

ISON RWANDA
09.2019 - 12.2020
  • Provided customer service by responding to phone, email, and in-person inquiries in a timely manner.
  • Investigated customer complaints and provided solutions within acceptable time frames.
  • Monitored customer trends to identify potential issues or opportunities for improvement.
  • Communicated new products and services information to existing customers via email campaigns.
  • Recruited and trained new employees to meet job requirements.
  • Referred unresolved grievances to designated departments for further investigation.

Finance Department Intern

Caritas Rwanda
Kigali City
10.2018 - 12.2018
  • Responsibilities and achievements: Helping with the verification of mobile money and Tigo cash payments Paying PAYE (Professional Tax) Assisted with month-end closing processes and verified journal entries
  • Tracked system for payments on facilities, projects and contracts.

IT Intern

Rwanda public service commission
10.2015 - 01.2016
  • Responsibilities and achievements: Supported IT department in handling technology rollout and maintenance
  • Assisted IT team members by crafting project research material for implementation.
  • Performed troubleshooting on various software applications and systems.

Education

BACHELORS DEGREE IN ECONOMICS -

UNIVERSITY OF KIGALI
12.2022

UNIVERSITY OF RWANDA COLLEGE OF BUSINESS AND ECONOMICS -

12.2020

HIGH SCHOOL DIPLOMA -

GROUPE SCHOLAIRE NOTRE DAME DE LOURDES
01.2016

O LEVEL -

MARANYUNDO SCHOOL FOR GIRLS
01.2013

APAPER PRIMARY SCHOOL -

01.2010

Skills

  • Communication skills
  • Team collaboration
  • Customer Service
  • Digital Marketing
  • Audience Targeting
  • Content Writing
  • MS Office Suite
  • Canva Design
  • Social Media Management
  • Marketing analytics
  • Excellence in Hootsuite Inc
  • Excellence in KeyHole
  • Meta Business Suite
  • Ads Placement and management

Certification

  • Social Media Marketing and Management Masterclass
  • Fundamentals of Digital Marketing
  • Certified BPO customer service representative
  • AMADEUS

Personal Information

  • Date of Birth: 05/17/99
  • Nationality: RWANDESE

Hobbies and Interests

  • Travel
  • Caregiving
  • Theology

Languages

Kinyarwanda
First Language
English
Advanced (C1)
C1
French
Intermediate (B1)
B1
Swahili
Intermediate (B1)
B1

Timeline

COMMUNICATIONS & MARKETING COORDINATOR

INTARE TOURS & TRAVEL AGENCY
09.2023 - Current

Content & Social Media Manager

IBLUE CONCEPTS
12.2022 - 09.2023

CO-FOUNDER AND CHAIRPERSON

SHALOM SPORTS EQUIPMENTS
01.2021 - Current

SOCIAL MEDIA MANAGER

CREAXION
12.2020 - 12.2022

CUSTOMER CARE EXECUTIVE

ISON RWANDA
09.2019 - 12.2020

Finance Department Intern

Caritas Rwanda
10.2018 - 12.2018

IT Intern

Rwanda public service commission
10.2015 - 01.2016

BACHELORS DEGREE IN ECONOMICS -

UNIVERSITY OF KIGALI

UNIVERSITY OF RWANDA COLLEGE OF BUSINESS AND ECONOMICS -

HIGH SCHOOL DIPLOMA -

GROUPE SCHOLAIRE NOTRE DAME DE LOURDES

O LEVEL -

MARANYUNDO SCHOOL FOR GIRLS

APAPER PRIMARY SCHOOL -

DIANA IKIREZI SANGWA