Edwin Musoni

• Demonstrated consistent hard work and dedication to achieve results and improve operations.
• Customised customer experiences to build brand loyalty.
• Met schedule using excellent planning and coordination skills.
• Utilised editing and photography tools to enhance storytelling.
• Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
• Delivered high-quality written content that was insightful, informative and entertaining.
• Performed in-depth research into topics to write clear and accurate copy.

• Produced high-quality social content, ensuring alignment with brand voice and messaging.
• Formulated and implemented detailed strategies, engaging with online audiences to drive content.
• Create, develop, and maintain social media brand presence and corresponding content, including video and photo content
• Create, develop, and maintain social media accounts, including Facebook, Twitter, YouTube, and Instagram
• Identify influencers in relevant industries and areas, collaborating with them to post promotional content.
• Maintain consistent communication, build awareness, and develop relationships with relevant people
• Evaluate effectiveness and optimize campaign performance
• Post relevant content, including content written by others, on social media platforms
• Maintain accurate and up-to-date records

• Designed successful social media strategies that saw engagement increase by
• Ensured growth was maintained by reviewing and documenting social analytics weekly, amending strategies when required.
• Developed content and strategies for various social media platforms, including Instagram, Facebook, LinkedIn, Pinterest and TikTok.
• Used excellent, compelling, engaging and persuasive copywriting skills to develop outstanding copy for social media posts.
• Created content for Facebook, including ads, organic posts, stories and videos.
• Created social media branding for companies by selecting appropriate colours, voice, font and graphic layouts, developing in line with social media strategy.
• Developed a community of loyal followers through successful engagement tactics.
• Designed an array of high-quality, on-brand graphics using Canva and Adobe Photoshop.
• Successfully increased social media impressions, followers, engagement and reach by developing innovative content.
• Stayed updated on social media trends through daily research, reviewing forums, listing to podcasts and networking.
• Developed a variety of content for Instagram, including Reels, graphics, IGTVs, videos and images.
• Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales.

Policy and Strategic Planning

• Develops and implements policies and strategies.

• Analyzes policy impacts and provides recommendations.

• Monitors and evaluates programs to ensure effectiveness.

Research and Analysis

• Conducts research on emerging issues and trends.

• Assesses economic, social, and political factors affecting policies.

• Prepares briefing notes, reports, and presentations.

Advisory and Consultation

• Provides expert advice to government officials and departments.

• Engages with stakeholders, industry leaders, and community groups.

• Facilitates discussions and decision-making processes.

Communications and Reporting

• Drafts reports, briefing materials, and strategic documents.

• Presents findings and recommendations to senior leadership.

• Coordinates interdepartmental communication and collaboration.

Program and Project Management

• Leads or supports projects aligned with government objectives.

• Monitors project progress and ensures successful implementation.

• Advises on resource allocation and risk management.

• Fostering strategic alliances and collaborations to drive growth and innovation
• Allocate resources effectively to partnership projects.
• Analyze data to measure the effectiveness of partnerships.
• Manage clients' accounts and needs.
• Build and maintain strong, long-term relationships with partners.
• Build and running a high performance for clients
• Build strong connections with our partners.
• Build the departmental KPI's and targets.
• Assisted businesses with setting up marketing policies and programmes for consistent growth.
• Used data to build strategies for targeting specific markets and consumer demographics.
• Evaluated market research outcomes for improved advertising strategy.
• Advised business clients on best mix of products for maximum sales and consumer engagement.
• Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape.
• Negotiated optimal placement of advertisements across different media types.
• Enhanced target market reach through tactical social media advertising.
• Identified market gaps for new and updated products and services.
• Selected distribution channels best suited to bespoke advertising objectives.
• Collated consumer data for product preference analysis and campaign optimisation.

Develop content strategy or improve the existing ones to create engaging online experiences

Keep track of content performance by utilizing appropriate tools and carrying out data analysis

Troubleshoot and optimize content based on the analysis results and the latest editorial and marketing trends

Contribute to planning and development of valuable and usable content by implementing content strategy methodologies

Closely collaborate with our content, editorial, creative, marketing, product, and sales teams to ensure alignment with the company’s strategies

Regularly report to the Head of Content and Marketing Director to inform them of the progress of ongoing activities and projects and present ideas for improvement

Lead Content manager and production for Community-Based Processes Forum for Climate Resilient Design book for Enabel

Lead Copywriter Empowering ethical voices: a guide to responsible digital media and freedom of expression in Rwanda messaging booklet supponsored by Netherlands People Aid (NPA)

• Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales.
• Produced high-quality social content, ensuring alignment with The New Times voice and messaging.
• Attend events to capture behind-the-scenes content for social media channels.
• Collaborated with design studio and external agencies to create assets for paid and organic posts.
• Conducted multi-channel marketing across different social media platforms using variety of formats.
• Worked closely with digital marketing team to facilitate content creation and marketing delivery.
• Used social media analytics tools by evaluating performance and adjusting content strategy to meet campaign objectives.
• Created and implemented monthly editorial calendar based on client social media and marketing goals.
• Oversaw community management and customer relations across social media channels.
• Implemented giveaways, competitions and promotional campaigns to develop brand awareness and boost customer engagement.
• Monitored competitor and adjacent niche accounts for audience preferences and new opportunities.
• Ideated insightful content for varied target audiences, driving reach and engagement with new and existing customers.
• Developed content strategy around core content pillars of brand for visual and style consistency.
• Managed influencer marketing programs across verticals, establishing guidelines and metrics to achieve KPIs.
• Used combination of brand toolkit and own design skills to write and design converting content.
• Researched current social media trends and audience preferences for maximum post performance.
• Communicated with followers, responding to comments and queries timely in brand style and tone.
• Defined key performance indicators and social media metrics to follow for monitoring social media goals.
• Implemented test-and-learn approach for social media, documenting results and learnings to improve future strategies.
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• Oversaw daily article posts about the happenings in the news cycle.
• Kept up-to-the-minute reports on breaking news events and posted updates on all platforms.
• Edited news pieces from hard news briefs to long-form featured news.
• Constantly monitored feeds from other news agencies to keep up to date on all current events.
• Created layouts and worked with department personnel to produce online and printed publications.

• Covered stories for news-led local and national indexes to be shared with viewing audiences
• Wrote well-researched articles emphasising quality and brand goals to demonstrate organisational values to viewing audiences.
• Utilised understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
• Increased subscribers by localising foreign news content to appeal to and clarify information for viewing and listening audiences.
• Maximised byline credits by developing original stories and features independently for publication.
• Utilised reader data to inform and inspire story choices to align with public interests and concerns.
• Connected dots between various pieces of data and corporate events to present full accounting of incidents for consumers.
• Sought primary sources on stories and witnesses to events to conduct original interviews and provide accurate information to viewers.
• Worked with colleagues to provide current and accurate output for local, national and international consumption.
• Reported and penned front-page breaking news stories and provided real time updates online.
• Met and exceeded Global Reporting Standards by delivering standout, OFCOM-compliant bulletins, drawing in readers and viewers.
• Provided reliable reports and stories on people and events by adhering to Journalism Code of Ethics and Epoch Times Reporting Guidelines
• Wrote and produced compelling investigative and human interest stories about celebrities and iconic news subjects.
• Found, pitched and wrote unique stories of national relevance for UK readership to increase market presence.
• Simplified topics such as healthcare, energy, government and technology through clear, concise and compelling writing.
• Developed and pursued stories independently and for assignment, covering range of topics.

Lead producer of IMPACT SUCCESS STORIES Rapid Financing Facility (RFF) Project funded by UNDP Rwanda

• Produced high-quality social content, ensuring alignment with brand voice and messaging.
• Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales.
• Worked closely with digital team to facilitate content creation and delivery.
• Researched current social media trends and audience preferences for maximum post performance.
• Used combination of brand toolkit and own design skills to write and design converting content.
• Defined key performance indicators and social media metrics to follow for monitoring social media goals.
• Implemented test-and-learn approach for social media, documenting results and learnings to improve future strategies..
• Used social media analytics tools by evaluating performance and adjusting content strategy to meet campaign objectives.