Ingabire Angelique
Kigali
Summary
A driven and dedicated professional with a proven record in project coordination and stakeholder engagement. I am passionate about leveraging technology to drive sustainable solutions, with a particular focus on fostering inclusion, promoting gender equity, and enhancing access to finance to increase income growth and job creation, particularly in rural communities. Currently I'm working as Head of Marketing and Sales at SPENN Fintech Rwanda, I spearheaded comprehensive marketing strategies and drove B2B sales growth through innovative approaches and effective CRM utilization. Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with [Type] department to deliver marketing design and digital requirements. High degree of working knowledge in graphic design and computer software packages. Dedicated Marketing Executive adept at creating dynamic branding campaigns. Knowledgeable in [Area of expertise]. Successful career history comprising more than [Number] years. Spearhead strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands. Qualified Marketing Executive with [Number] years of experience in [Area of expertise] marketing. Proven successful at [Type] marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head of Marketing and Sales
SPENN Fintech Rwanda
01.2023 - Current
- Spearheaded development and execution of comprehensive marketing strategies encompassing BTL, ATL, digital, advertising, communications, and creative initiatives, ensuring alignment with organizational goals and market trends.
- Managed preparation and oversight of marketing plans, meticulously managing monthly, quarterly, and annual budgets to optimize campaign performance and resource allocation.
- Identified untapped market segments and devised innovative approaches to expand market share, defining new product marketing KPIs to drive engagement, profitability, and quality.
- Implemented robust marketing analytics system to continuously evaluate campaign effectiveness and ROI, enabling data-driven decision-making and performance optimization.
- Established KPIs, forecasts, and metrics, delivering insightful analysis and reports to key stakeholders to drive continual improvements and enhance marketing strategies.
- Drove B2B sales through proactive engagement, conducting presentations, and promoting products/services to potential customers, leveraging strong communication skills and product knowledge.
- Utilized advanced database and CRM software such as HubSpot, Power BI, and Atlassian to maintain accurate sales records, track customer interactions, and identify emerging trends and preferences.
- Consistently met and exceeded monthly sales targets, fostering positive business relationships and customer satisfaction through effective communication and service delivery
- Played key role in talent development and performance management, bridging management gaps by mentoring and training sales teams and evaluating performance against established KPIs.
- Ensured excellence across sales value chain, demonstrating in-depth knowledge of SPENN products and services to meet customer needs and contribute to budgeting and forecasting efforts.
- Collaborated closely with management to devise and implement effective sales strategies, continually monitoring and improving key processes to drive sustainable growth and market success.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Led a team of marketing professionals for successful product launches and promotions.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Revamped company website, enhancing user experience and improving site traffic metrics significantly.
- Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
- Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
Commercial Cooperative Manager
Sustainable Growers
01.2021 - 01.2022
- Established partnerships with financial institutions, enhancing coffee growers' financial stability to obtain working capital to prepare and process the harvest season
- Planned and coordinated training programs for cooperatives, aiming at equipping them with financial and managerial skills to make informative decisions
- Managed logistical operations for efficient coffee export, resolving issues promptly
- Increased market access by linking cooperatives directly with buyers across the globe resulted in an increase in cooperative's income generation
- Fostered relationships with key producer groups, driving collaboration
- Contributed to strategic planning for organizational expansion, particularly Tanzania and Congo
- Managed partnerships, aligning with organizational goals and maintaining strong relationships
- Conducted thorough coffee market research, informing strategic decisions, and enhancing competitiveness
- Developed and maintained a global customer database, enabling targeted outreach efforts
- Supported coffee growers in obtaining Fairtrade licenses, navigating regulatory processes effectively
- Supported and contributed to the development of a comprehensive four-year strategic planning for Sustainable Growers and social enterprise Question Coffee, ensuring long-term sustainability
- Managed the stock take for Question Coffee green coffee while ensuring its projection for the following Year
- Assisted HR in recruiting and in onboarding key personnel
- Assisted the team in organizing and coordination Farmers graduation ceremonies across the 5 provinces of Rwanda
- Led and coordinated the preparation of AFCA and World Coffee Producers Forum, ensuring over 150 women coffee growers attend both conferences
- Representing Sustainable Growers in key events and conferences such as Dubai Expo, Specialty Coffee Association.
Marketing Manager
SPENN Rwanda
01.2019 - 01.2021
- Collaborated closely with cross-functional teams including IT, finance, and product development to develop and execute comprehensive marketing plans, fostering synergy and alignment across departments
- Leveraged partnerships with media houses to enhance brand visibility and promote SPENN products and services effectively in the market
- Facilitated collaboration and knowledge sharing with SPENN marketing managers in Zambia, Tanzania, and the Philippines, fostering a global perspective and exchange of best practices
- Provided clear and concise briefs to creative agencies on upcoming projects, campaigns, and events, ensuring effective execution and delivery of marketing materials
- Managed the preparation and monitoring of the annual marketing budget, optimizing resource allocation and maximizing ROI across marketing initiatives
- Provided training and support to sales and customer service teams on upcoming campaigns, ensuring alignment and readiness for effective campaign execution
- Prepared and presented business cases to management regarding product launches, brand awareness campaigns, and new partnerships, leveraging data-driven insights to drive decision-making
- Planned, developed, and executed all marketing campaign activities, meticulously measuring customer acquisition cost versus revenue generated to optimize campaign effectiveness.
Executive Assistant, Managing Director
KCB Bank Rwanda
01.2017 - 01.2018
- Played a pivotal role in ensuring the accuracy and alignment of the bank's financial reports, contracts, and memorandum of understanding to align with organizational policies and processes
- Assist the Managing Director in preparation of documents, briefing papers, reports, and presentations for Board meetings
- A focal point of communication between resident directors and KCB Group Stakeholders and subsidiaries
- Maintaining an efficient office system including data management and filing
- Provided first-line service support to all stakeholders, demonstrating exceptional interpersonal skills and professionalism in addressing inquiries and resolving issues promptly and effectively
- Strategically planned and monitored all projects and events requiring the Managing Director's presence, ensuring seamless execution and alignment with organizational goals and priorities
- Coordinated sales and marketing efforts, liaising with cross-functional teams to develop and execute strategic initiatives aimed at driving revenue growth and market expansion
- Analyzed market trends and competitor activity to inform sales strategies and product development efforts, contributing to increased market share and profitability
- Facilitated communication and collaboration among project stakeholders, fostering teamwork and alignment towards project objectives.
Marketing and Branding Specialist
BPR Bank Plc
01.2016 - 01.2017
- Ensured BPR branches adhered to brand guidelines, maintaining consistency and brand integrity across all touchpoints
- Collaborated with creative agencies to develop campaign strategies and communication plans, effectively briefing on campaign objectives and requirements
- Drafted the annual marketing budget, meticulously planning resource allocation to support marketing initiatives and campaigns
- Developed and executed marketing campaigns, overseeing their implementation to drive brand visibility and product awareness
- Conducted market research to assess product suitability, viability, and market uptake levels, informing strategic marketing decisions
- Supervised outsourced contractors involved in branding and marketing campaigns, ensuring quality and adherence to brand standards
- Orchestrated marketing events, product launches, and various promotional activities, leveraging print and digital media channels, sponsorships, and CSR initiatives.
Marketing and Communications Officer
BPR Bank Plc.
01.2015 - 01.2016
- Collaborated with creative agencies to create promotional marketing materials, enhancing product awareness and educational initiatives
- Managed relationships with vendors and suppliers, ensuring seamless execution of marketing activities and campaigns
- Drafted Terms of Reference (TOR) for marketing contracts, ensuring clarity and alignment with organizational objectives
- Prepared and monitored the annual marketing budget, tracking expenses and ensuring efficient resource allocation
- Developed quarterly marketing plans and executed them effectively, aligning with organizational goals and priorities
- Implemented communication plans for product launches, ensuring consistent messaging and effective communication strategies
- Generated marketing communications concepts, driving creativity and innovation in marketing campaigns
- Managed media plans and monitored their execution, optimizing effectiveness and reach
- Led the redesign of the BPR website and intranet, enhancing user experience and functionality
- Orchestrated media and PR activities, enhancing brand visibility and reputation management
- Developed and managed the bank's social media strategy, driving engagement and brand presence across digital platforms.
Education
MSc in Social Sciences- Economics and Business Administration -
Roskilde University
Denmark 01.2015
Bachelor’s degree in international marketing management and Sales -
Roskilde Business College
Denmark01.2012
Skills
- Strategic Planning
- Public Relations
- Stakeholders Management
- International Sales and Marketing
- Recruitment and hiring
- Project Management
- Partnership Development
- Contract Negotiation
- Budget Forecasting and Management
- Microsoft Office
- Teamwork and Collaboration
- Organizational and Time Management
- Positive Attitude and people centered
- Communication Skills
- Office: Experienced user of Power Point, Excel and Word
- APIs: Coordinate and follow APIs Integration
Certification
- Certificate in Corporate Communications
- Certificate in Brand and Reputation Management.
Languages
English: Fluent
French: Fluent
Danish: Good knowledge
Kinyarwanda: Native
Timeline
Head of Marketing and Sales
SPENN Fintech Rwanda
01.2023 - Current
Commercial Cooperative Manager
Sustainable Growers
01.2021 - 01.2022
Marketing Manager
SPENN Rwanda
01.2019 - 01.2021
Executive Assistant, Managing Director
KCB Bank Rwanda
01.2017 - 01.2018
Marketing and Branding Specialist
BPR Bank Plc
01.2016 - 01.2017
Marketing and Communications Officer
BPR Bank Plc.
01.2015 - 01.2016
MSc in Social Sciences- Economics and Business Administration -
Roskilde University
Bachelor’s degree in international marketing management and Sales -
Roskilde Business College
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