Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Languages
Timeline
Generic
Joseph Nshimye

Joseph Nshimye

Kigali

Summary

Marketing expert with extensive experience orchestrating high-impact initiatives across diverse sectors, including global tech and gaming; recognized for designing strategic campaigns, overseeing budgets, and propelling brand growth in dynamic environments.

Overview

10
10
years of professional experience

Work History

Marketing Manager

Cheza Rwanda Games
07.2022 - Current
  • Designed and implemented campaigns that doubled active users and achieved record GGR.
  • Introduced innovative features and promotions, establishing brand as industry leader with high retention.
  • Developed key partnership with Ferwafa, positioning brand as trendsetter in local sports.
  • Managed providers and suppliers to maximize budget utilization, achieving competitive advantage with minimal expense.

Marketing Manager

TECNO Mobile
11.2018 - 10.2021
  • Designed and executed comprehensive GTM plans, including marketing strategies and launch events for various products.
  • Achieved record sales for Spark phone-model-series through effective marketing initiatives.
  • Served as brand liaison with government and private stakeholders to ensure compliance with regulatory requirements.
  • Analyzed local market trends and provided actionable insights to leadership for growth strategies.
  • Developed targeted strategies derived from market analysis to drive brand growth.
  • Introduced VIP shops standard concept, successfully repositioning brand into high-end market regionally.

Marketing Manager

Infinix Mobility
08.2017 - 10.2018
  • Achieved status as 3rd best performing smartphone brand in Rwanda within one year of launch
  • Expanded market presence through B2B collaborations with key stakeholders.
  • Enhanced brand visibility and sales via sub-dealer channel adoption.

Lead (Strategy & Campaigns)

BluFlamingo Ltd
01.2016 - 07.2017
  • Responsible for development of strategies, plans, and campaigns executed for diverse clients in Rwanda market (including planning, design, and implementation)

Education

BBA - Marketing

Kampala International University
Kampala
12.2015

Skills

  • Project management
  • Social media marketing
  • Leadership and training
  • Market research and analysis
  • Communication and public relations
  • Branding development and visibility strategies

Accomplishments

  • Helped the brand record highest GGR and notable retention rate makring GorillaGames the leading brand in gaming (Rwanda)
  • Grew Infinix brand from grassroots with zero sales/shops to over 5,000 phone-sales per month and 10 shops in launch year

References

  • Kimathi Timothy, MD of BluFlamingo, 0733764777
  • Michael Ichura, CFO of CRG, 0785025013
  • Joseph Ruzindana, CFO of Transsion Holdings(Rwanda), 0780499238

Languages

  • English, Full Professional Proficiency
  • Kinyarwanda, Professional Working Proficiency

Timeline

Marketing Manager

Cheza Rwanda Games
07.2022 - Current

Marketing Manager

TECNO Mobile
11.2018 - 10.2021

Marketing Manager

Infinix Mobility
08.2017 - 10.2018

Lead (Strategy & Campaigns)

BluFlamingo Ltd
01.2016 - 07.2017

BBA - Marketing

Kampala International University

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Joseph Nshimye