Mahoro Geofrey
Commercial Operations Lead | Growth & Operations Operator | Startup & Commerce Execution | Revenue Systems Builder
Kigali
Paying attention to simple little things that most men neglect makes a few men rich.
Henry Ford
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I am a Commercial Operations professional with 3+ years of experience across media and technology, currently serving as Commercial Operations Lead at ANDO Technologies Rwanda the senior-most commercial operator in-country. I co-launched ANDO from pre-revenue stage, built the operational infrastructure from scratch, and was promoted to Lead within 4 months based on performance. Since taking the Lead role I have delivered 19x gross bookings growth since platform launch, scaled order volume by 50%+, and sustained unbroken month-on-month revenue growth across 7 consecutive months while maintaining unit economics, leading a cross-functional team, and building every commercial and operational system the business runs on. Before ANDO I managed 30+ client accounts and contributed to 12% year-on-year revenue growth in a high-volume media environment at TV1 and Radio 1 Rwanda. I thrive in fast-moving, resource-constrained environments where building from zero is the only option.
Short, sharp, first person, no fluff. Reads naturally whether you say it out loud or put it on a profile.
Overview
10
10
Certification
3
3
years of professional experience
Work History
Commercial Operations Lead
ANDO Technologies
Kigali, Rwanda
01.2026 - Current
- Drives 19x gross bookings growth since platform launch across 7 consecutive months of unbroken revenue growth, through pricing strategy, promotional execution, and structured commercial campaigns.
- Scales completed order volume at 50%+ growth rate, growing average daily orders from under 20 at the start of the role to 42+ per day through demand generation and retention programs.
- Reduced platform cancellation rate by 46%+ by identifying a payment system root cause, confirming duplicate order pairs, documenting the full technical brief, and coordinating resolution with the product team.
- Leads a live end-to-end delivery improvement programme across 4 operational actions rider zone dispersal across 3 city locations, early dispatch protocol, restaurant prep accountability, and a weekly rider leaderboard targeting a meaningful reduction in delivery time by end of June 2026.
- Improved E2E delivery time by 12% and prep time by 12% through structured partner coaching, SOP enforcement, and real-time rider coordination.
- Grows the active restaurant base at a 27% growth rate through continuous acquisition, activation, and lifecycle management; executing a pipeline to sign 15 new partners by August 2026 across 5 target categories.
- Maintains platform unit economics including take rate and cost per trip throughout a period of rapid order volume scaling and partner base expansion.
- Builds and owns full performance reporting infrastructure across sales, operations, and rider performance in Google Looker Studio; leads weekly and monthly KPI cycles and presents the growth roadmap to senior leadership.
- Manages end-to-end partner financial reconciliation including commission tracking, payout accuracy, and financial transparency across all active restaurant partners.
- Leads a cross-functional team of 3 across commercial operations, marketing, and guest relations as the senior-most in-country operator with full accountability for team performance and business execution.
Commercial Operations Associate
ANDO Technologies Limited
Rwanda
09.2025 - 12.2025
- Co-launched ANDO in Kigali from pre-revenue stage; personally drove the majority of restaurant partner signings, building the partner base from zero to launch-ready.
- Independently onboarded the majority of restaurant partners under field conditions to meet launch deadlines; designed and implemented the end-to-end partner onboarding SOP.
- Built the ANDO Rider Operational Framework from scratch conducting rider interviews, defining daily structure and conduct standards before the first order was placed.
- Led all pre-launch E2E delivery tests; coordinated restaurants, riders, and the GR team to validate the full order flow and resolve critical issues before go-live.
- Achieved 100% order completion rate in the first week of soft launch, establishing the operational baseline for subsequent month-on-month growth.
Assistant Marketing and Finance Manager
TV1 & Radio 1
Rwanda
09.2023 - 05.2025
- Managed and grew a portfolio of 30+ advertiser and client accounts; proactively identified commercial opportunities and converted new partnerships through structured proposals.
- Coordinated 8+ multi-channel awareness campaigns on behalf of corporate and government clients, contributing to 12% year-on-year revenue growth across the business.
- Supported budgeting, expense tracking, and monthly financial reporting in a performance-driven media environment with multiple active client contracts.
Education
BTEC Level 3 Extended Diploma - Business
06.2024
Bachelor of Science - Entrepreneurial Leadership
05.2028
Skills
Commercial and Revenue
- Gross bookings growth and GMV scaling
- Pricing strategy and promotional planning
- Revenue target setting and tracking
- Take rate and unit economics management
- Commission tracking and partner financial reconciliation
- Budgeting and financial reporting
Operations
- End-to-end delivery operations management
- Last-mile logistics and rider fleet management
- SOP design, implementation, and enforcement
- Partner onboarding and activation
- Real-time order coordination and escalation handling
- Operational systems design from scratch
- Pre-launch testing and go-live execution
Commercial Partnerships
- Restaurant partner acquisition and signing
- Partner lifecycle management and engagement
- Underperforming partner recovery
- Grocery and supermarket partner expansion
- Client account management (30 accounts)
Data and Reporting
- Google Looker Studio dashboard building
- Sales, ops, and rider performance dashboards
- Weekly and monthly KPI review cycles
- Data-driven decision making
- Performance trend analysis
- SQL database querying
Marketing and Growth
- Customer segmentation and retention systems
- Push notification campaign planning and execution
- Win-back and reactivation campaign design
- Influencer strategy and code tracking
- Promotional campaign execution
- Social and content campaign coordination
Leadership and Strategy
- Cross-functional team leadership
- In-country senior operator accountability
- Growth roadmap development and presentation
- Strategic planning and execution
- Managing up presenting to senior leadership and COO level
Tools
- Google Looker Studio
- Google Workspace — Sheets, Docs, Slides
- ANDO Business Manager
- Canva
- SQL — database querying and analysis
- Google Data Analytics tools
Soft Skills
- Building from zero under pressure
- Independent execution in resource-constrained environments
- Problem identification and root cause analysis
- Cross-functional collaboration
- Field operations under pressure
- Stakeholder communication
Industry Knowledge
- Food delivery marketplace operations
- Grocery delivery expansion
- Rider management and fleet operations
- Restaurant partner ecosystems
- Customer retention in delivery platforms
- Competitive intelligence and market analysis
Certification
Project Management
- Foundations of Project Management – Google (Aug 2025)
- Project Initiation: Starting a Successful Project – Google (Aug 2025)
- Project Planning: Putting It All Together – Google (Aug 2025)
- Managing Project Risks and Changes – University of California, Irvine – The Paul Merage School of Business (Jun 2025)
- Project Management Principles and Practices Specialization – University of California, Irvine – The Paul Merage School of Business (Jun 2025)
- Project Management Project – University of California, Irvine (Jun 2025)
- Budgeting and Scheduling Projects – University of California, Irvine – The Paul Merage School of Business (May 2025)
- Initiating and Planning Projects – University of California, Irvine – The Paul Merage School of Business (May 2025)
Business & Strategy
- Essentials of Management and Strategic Planning – University of California, Irvine (Jul 2025)
- Building Fintech Startups in Emerging Markets – University of Cape Town (Jun 2025)
- Global Diplomacy: Diplomacy in the Modern World – University of London (Jul 2025)
Finance
- Financial Markets – Yale University (May 2025)
- Understanding Financial Markets – University of Geneva (May 2025)
Digital Skills
- Foundations of Digital Marketing and E-commerce – Google (Aug 2025)
- International Computer Driving License (ICDL) – ICDL Certification (May 2024)
Languages
English
Bilingual or Proficient (C2)
Kinyarwanda
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Entrepreneurship
Investing
Business strategy
Project management
Leadership
Innovation
Financial Literacy
Self Development
Software
Microsoft Office Suite
Timeline
Commercial Operations Lead - ANDO Technologies
01.2026 - Current
Commercial Operations Associate - ANDO Technologies Limited
09.2025 - 12.2025
Assistant Marketing and Finance Manager - TV1 & Radio 1
09.2023 - 05.2025
African Leadership University - Bachelor of Science, Entrepreneurial Leadership
Pearson Education (UK) - BTEC Level 3 Extended Diploma, Business