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Nabwire Gladys
Arusha,102
Summary
Experienced in driving tourism marketing initiatives through innovative strategies and effective media engagement. Expertise in promoting brand reputation and securing sponsorships, coupled with strong analytical skills to inform market research and expand client retention.
Overview
1
1
Certification
17
17
years of professional experience
Work History
Tourism & Wildlife Marketing and Program Assistant
East African Community Secretariat
Arusha
04.2009 - 01.2025
- Developed and executed promotional campaigns positioning East Africa as a single tourist destination, increasing visibility in international markets.
- Designed and produced promotional materials (videos, brochures, social media content) that elevated brand image and attracted diverse market segments.
- Represented the organization at international tourism fairs, securing media coverage and sponsorships to boost brand reputation.
- Coordinated regional expos, trade fairs, and press events, creating new business opportunities and enhancing client relationships.
- Conducted market research and developed strategies to expand market reach and improve client retention.
- Collaborated with partner states and technical teams to harmonize tourism standards and improve service quality.
- Supervised training programs for hotel assessors across five countries, ensuring consistent service excellence.
- Managed CRM data integrity while coordinating cross-departmental initiatives, aligning tourism, wildlife, and hospitality objectives.
Intern – Tourism & Wildlife Department
East African Community Secretariat
Arusha
04.2008 - 04.2009
- Designed and implemented promotional campaigns, increasing awareness in domestic and international markets.
- Coordinated workshops and meetings between private and public sector stakeholders, enhancing collaboration.
- Developed departmental work plans and quarterly reports on implementation and budget utilization.
- Managed administrative duties including procurement, logistics, and reporting.
Public Relations Intern
Civil Aviation Authority
Entebbe
08.2007 - 11.2007
- Coordinated journalists and managed media coverage for aviation-related events, ensuring optimal exposure and audience reach.
- Drafted press releases, status reports, and official communications to increase organizational visibility and engagement.
- Created a database of news publications and conducted research to inform and refine PR strategies.
Education
MBA - Business Administration
ESAMI
Arusha ,Tanzania01-2012
Bachelor’s Degree - Tourism & Wildlife Management
Makerere University
Kampala,Uganda01-2008
Certificates - Kiswahili (Beginner & Intermediate)
State University of Zanzibar(SUZA)
Zanzibar,Tanzania01-2008
Skills
- Tourism promotion
- Destination marketing
- Sales strategy
- Sponsorship acquisition
- Client management
- Brand stewardship
- Reputation management
- Market research
- Data analysis
- Digital marketing tools
- CRM systems
- Cross-departmental collaboration
- Content creation
Cover Letter
Application for Sales & Marketing Manager – Kibo Palace Hotels & Resorts, Dear Directors,
I am writing to express my interest in the Sales & Marketing Manager position at Kibo Palace Hotels & Resorts. With over 17 years of experience in tourism marketing, client relationship management, and brand promotion across East Africa, I bring a proven track record of driving revenue growth and enhancing organizational visibility.
In my role at the East African Community Secretariat, I successfully coordinated international expos, developed promotional campaigns, and managed press events that positioned East Africa as a single tourist destination. I have extensive experience in designing marketing materials, executing PR strategies, and leveraging CRM systems to expand market reach and strengthen client retention.
I am particularly drawn to Kibo Palace Hotels & Resorts’ reputation for excellence and innovation in hospitality. I am confident that my expertise in sales strategy, brand stewardship, and cross-departmental collaboration will contribute significantly to achieving your growth objectives.
I would welcome the opportunity to discuss how my skills and experience align with your vision for Kibo Palace Hotels & Resorts. Thank you for considering my application.
Sincerely,
Nabwire Gladys
Languages
English
Elementary (A2)
A2
Certification
- Certificate in Career in Hospitality
- Certificate in Tourism
- Certificate in and Customer care and Complaint management
- Certificate in Enterprenuership for Tourism Business
Additional Information
REFERNCES
Mr. Sirili Akka
Economist Advisor. CSOs and Private Sector Engament
GIZ
sirili/akko@giz.de
Mr. Gladstone Fanuel Mlay [Ph.D)
Principal Conservation Officer I
gladstone.mlay@tawa.go.tz
Tanzania Wildlife Management Authority
Timeline
Tourism & Wildlife Marketing and Program Assistant
East African Community Secretariat
04.2009 - 01.2025
Intern – Tourism & Wildlife Department
East African Community Secretariat
04.2008 - 04.2009
Public Relations Intern
Civil Aviation Authority
08.2007 - 11.2007
MBA - Business Administration
ESAMI
Bachelor’s Degree - Tourism & Wildlife Management
Makerere University
Certificates - Kiswahili (Beginner & Intermediate)
State University of Zanzibar(SUZA)