Phionah Rutagengwa Mukundwa
Kigali
Summary
Experienced in managing public perception and executing media strategies. A+ communications professional with expertise in building strong relationships with media outlets and crafting compelling messaging. Dependable team player who prioritizes delivering results and remains adaptable to evolving situations.
Overview
6
6
years of professional experience
Work History
Public Relations Officer
Rwanda Printery Company
01.2023 - Current
- Developed press releases, speaking points and statements to maintain effective overall communications strategies
- Devised integrated communication products, including website pages, print publications and social media postings
- Worked with executives to leverage public relations talents to coordinate successful responses to crisis situations
- Collaborated with marketing teams to generate and distribute content across channels
- Analyzed media metrics and engagement to inform media strategy
- Cultivated strategic relationships with outside organizations and events, trade shows and conferences
- Kept communications consistent with branding guidelines for print and online public relations
- Planned and executed special events to promote the brand and strategy
Public Relations Officer
ABAKIR
01.2021 - 01.2022
- Developing and implementing communication strategies that align with the overall goals and objectives of the organization or individual
- Building and maintaining relationships with key stakeholders, including media outlets, customers, employees, and investors
- Writing and distributing press releases, speeches, and other communication materials to promote the organization or individual
- Collaborated with marketing teams to generate and distribute content across channels
- Worked with executives to leverage public relations talents to coordinate successful responses to crisis situations
- Developed press releases, speaking points and statements to maintain effective overall communications strategies
- Developed cohesive messaging strategies for posts, newsletters and media relations
Intern in public relations
Rwanda Water Board
01.2020 - 01.2021
- Event planning: planning and executing events such as press conferences, product launches, and other public events
- Social media management: manage the organization's social media accounts, creating content and engaging with followers
- Analytics and reporting: tracking and analyzing the impact of PR campaigns, preparing reports and making recommendations for improvement
- Developed press releases, speaking points and statements to maintain effective overall communications strategies
- Studied the latest trends and industry news to identify public relations opportunities
Assistant Marketing officer
Mount Kenya University
01.2019 - 01.2020
- Conducting market research to identify trends, consumer behavior, and competitors' activities
- Collaborating with the marketing team to develop marketing strategies and plans that align with the company's goals and objectives
- Assisting in the planning and execution of advertising and promotional activities, such as social media campaigns, email marketing, and events
- Coordinating with internal teams, such as sales, product development, and creative services, to ensure the timely delivery of marketing materials
- Tracking and analyzing marketing metrics to measure the effectiveness of campaigns and initiatives
- Providing administrative support to the marketing team, such as scheduling meetings, taking notes, and preparing reports
- Maintaining the company's marketing database and ensuring data accuracy
- Staying up-to-date with industry trends and best practices
- Monitoring media coverage and responding to any negative publicity or misinformation
- Planning and coordinating events, such as press conferences, product launches, and charity events
- Managing social media accounts and online presence to promote the organization or individual
- Analyzing and reporting on the effectiveness of PR campaigns and strategies
Education
Bachelor of Science - Communication & Mass Media
Mount Kenya University
07-2022
Skills
- Social media planning
- Communications management
- Build marketing campaigns
- Develop PR strategies
- Media relations
Languages
English
French
Kinyarwanda
References
- Mathillde MUSABYE 0788429035 : mathilde.musabye @rwb.rw Rwanda Water Board
- Kalisa GASHEMA 0788434804 KalisaG@gmail.c om ABAKIR
- Ishimwe Francine 0788329818 Fannyvito@gmail. com Rwanda Printery Company
- Irungu Festus +2540725551403 firungu@mku.ac .ke Mount Kenya University
Timeline
Public Relations Officer
Rwanda Printery Company
01.2023 - Current
Public Relations Officer
ABAKIR
01.2021 - 01.2022
Intern in public relations
Rwanda Water Board
01.2020 - 01.2021
Assistant Marketing officer
Mount Kenya University
01.2019 - 01.2020
Bachelor of Science - Communication & Mass Media
Mount Kenya University
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