Thabit Bin Hassan Habineza
Kigali
Summary
Experienced PR Specialist with a proven track record in developing and executing successful communication strategies across diverse industries. Seeking new opportunities as a Communications Specialist to contribute expertise in implementing comprehensive communication plans, fostering productive relationships with media outlets, and positioning organizations as preferred partners in their respective fields. A dedicated and active learner, passionate about staying ahead of communication trends and using innovative approaches to drive impactful results. Skilled in nurturing brand reputation and promoting organizational objectives through targeted distribution of communication products.
Overview
9
9
years of professional experience
1
1
Certification
Work History
PR Specialist
Bank of Kigali
03.2022 - Current
- Assist the Corporate Communications Manager in the development and implementation of the Bank's PR and communication strategy.
- Plan press conferences, seminars, and other PR events as per the approved PR plan.
- Pitch story ideas and content to media
- Ensure all communication is cohesive with the brand image, maintaining a consistent and compelling message.
- Coordinate external and internal communications flow, overseeing newsletters, announcements, and other materials.
- Design sketches of mass media announcements, providing accurate and impactful information to clients and stakeholders.
- Review and approve internal communication content to ensure accuracy and alignment with organizational goals.
- Monitor the bank's social media accounts and generate sentiment analysis reports
- Act as a media liaison, fostering positive relationships with media representatives and securing
- Manage media inquiries and arrange interviews, statements, and press engagements in a timely and professional manner.
- Build and maintain long-term relationships with influencers and key stakeholders to support the bank's communication objectives.
- Track and analyze media coverage, leveraging insights to inform and enhance future communication campaigns.
Digital Communications Manager
Rwanda Football Federation
05.2020 - 03.2022
- Managed and maintained the institution's digital presence, overseeing website content and social media channels on a daily basis.
- Developed and executed digital communication strategies to enhance the institution's online visibility and engagement.
- Cultivated and maintained strong media relations to promote positive coverage of the Rwanda Football Association.
- Reviewed and approved digital content, ensuring accuracy, consistency, and alignment with the association's messaging and branding.
- Coordinated online communications, including newsletters, email campaigns, and social media posts, to effectively reach target audiences.
- Utilized data analytics and insights to measure the impact of digital communication efforts and make data-driven decisions.
- Engaged with fans and stakeholders through social media platforms to foster a sense of community and increase brand loyalty.
- Stayed up-to-date with digital communication trends and emerging technologies to keep the association at the forefront of digital innovation.
- Managed crisis communication on digital platforms, handling sensitive issues with timely and appropriate responses.
- Mentored and trained team members on digital communication best practices and tools.
Presenter - Producer
Azam Media Rwanda
11.2017 - 10.2019
- Wrote and scripted show prior to air for approval by management.
- Researched trending features to include on-air.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Announced station programming information, schedules and station breaks.
- Read prepared scripts for radio and television shows.
Floor & Social Media Manager
Azam Media Rwanda
11.2017 - 10.2019
- Coordinated all necessary logistics for the football production team, ensuring seamless and efficient production processes.
- Scheduled TV productions, overseeing timelines and coordinating with various teams to deliver high-quality broadcasts.
- Managed the company's social media platforms to engage football fans with relevant and compelling content.
- Developed and implemented social media strategies to increase follower engagement, reach, and brand visibility.
- Created and curated content for social media platforms, including live updates, match highlights, and exclusive behind-the-scenes footage.
- Monitored social media channels and responded to inquiries, comments, and messages in a timely and professional manner.
Journalist
Radio/TV10
05.2014 - 03.2016
- Produced and presented engaging content for diverse radio and TV programs, ensuring high-quality delivery to captivate audiences.
- Spearheaded the creative youth show "CODE 250," securing financing and overseeing successful implementation in partnership with MTN Rwanda.
- Crafted compelling scripts and sourced ideal guests to maintain the show's exceptional standards and appeal.
Managed contacts and collaborations with relevant individuals and organizations to enrich the content and impact of "CODE 250." - Conducted in-depth research and interviews to gather accurate and relevant information for program development.
- Demonstrated exceptional communication and storytelling skills to convey news and stories effectively to listeners and viewers.
Education
MBA - Project Management
University of Kigali
Kigali, Rwanda10.2024
Bachelor of Arts - Mass Media And Communication
Mount Kenya University
Kigali, Rwanda08.2019
High School Diploma -
Ecole Secondaire Islamique De Gisenyi
Rubavu, Rwanda11.2010
Skills
- Brand Awareness
- Strategic Communication
- Public and Media Relations
- Content Development
- Digital and Social Media
- Crisis Communication
- Stakeholder Management
Certification
- Modern Corporate Communication Training - 2022
Languages
Kinyarwanda
Native language
English
Proficient
C2
French
Proficient
C2
Swahili
Advanced
C1
References
Vincent NGIRIKIRINGO - Chief Finance Officer, Development Bank of Rwanda
+250788398572
Faradjallah NDAGANO - Operations Manager, Bakhresa Grain Milling Rwanda part of Azam Group.
fardjallah@bakhresa.com
+250788836299
Bob RUTARINDWA - Corporate Communication Manager, Bank of Kigali
brutarindwa@bk.rw
+250788874538
Timeline
PR Specialist
Bank of Kigali
03.2022 - Current
Digital Communications Manager
Rwanda Football Federation
05.2020 - 03.2022
Presenter - Producer
Azam Media Rwanda
11.2017 - 10.2019
Floor & Social Media Manager
Azam Media Rwanda
11.2017 - 10.2019
Journalist
Radio/TV10
05.2014 - 03.2016
MBA - Project Management
University of Kigali
Bachelor of Arts - Mass Media And Communication
Mount Kenya University
High School Diploma -
Ecole Secondaire Islamique De Gisenyi
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